Dirk Emmingerย is Sales Managerย at Finanz Informatik Technologie Service.
One year after the beginning of the NSA affair, its repercussions are still present in the cloud business, as the current cloud monitor of the branch association Bitkom shows. The number of companies in Germany using cloud-based services or cloud resources is on the increase.
The latest technological trends are considerably changing the usage behavior of bank customers. At heart, the issue is how banks and insurance companies should focus their advisory and sales services in future. The study Die Bank der Zukunft aus der Sicht der Digital Natives (The bank of tomorrow from the perspective of digital natives) prepared by the University of Hohenheim gives a surprising answer to the much discussed question of how banks should position themselves with regard to customer contacts and advisory service
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