To ensure that product and pricing policies do not remain stuck in old paradigms and to avoid undermining the successes achieved in growing the commission business, it is essential to strategically rethink the deposit business and transform it into a strategic deposit agenda.
Strategic deposit agenda
The agenda comprises five key issues that need to be addressed in the wake of the interest rate turnaround.
- Target products in the deposit business
- Pricing in the deposit business
- Deposit and investment business
- Deposit pricing control system
- Communication and qualification
